A new Kinsey Institute survey finds 39% of US singles have used AI in their dating lives. Harmless help finding the right words, or misleading your match?
The 15th Singles in America study, run with Match, surveyed about 5,000 US single adults. Most used AI to improve communication or come up with message ideas. Gen Z used it most (67%), and men more than women (47% vs 30%), but 30% objected to someone using AI for all their conversations.
What happened
The Kinsey Institute at Indiana University and Match released their 15th annual Singles in America survey in September, based on about 5,000 US single adults. It found 39% of singles have used AI in their dating lives, mostly to improve communication, find matches or generate message ideas. Use was highest among Gen Z (67%), then millennials (46%), Gen X (24%) and baby boomers (5%), and men used it more than women (47% vs 30%). But 30% objected to someone using AI for all their conversations, and 34% called AI-altered profile photos a dealbreaker.
Why people disagree
Supporters say AI is just a modern wingman: it helps nervous or busy people start conversations and say what they already mean, no different from asking a friend to check a message. Critics say it misleads the other person about who they're really talking to, and the charm they fell for may not survive the first date. Even people who accept some help disagree on where the line is: a quick polish, or whole conversations.
What's still unclear
The survey covers US singles only, so UK habits may differ. It's unclear how often people can tell a message was AI-assisted, or whether AI-helped chats lead to more second dates or fewer.
Sources
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