Celebrity

Sydney Sweeney's nude ad for sports prediction platform Novig — covered only by basketballs and footballs — has Olympic athletes like swimmer Ariarne Titmus furious, calling it a step backward for women's sports. Playful confidence like ESPN's Body Issue, or sexualizing women's sport all over again?

Sweeney says the ad campaign, titled 'Just Sports,' was meant to put the focus 'entirely on sports' with confidence and a playful edge, but a wave of female Olympians and athletes say it undermines th — Confident and playful 0%, Sexualizing women's sport 0%, Depends on the ad, not the concept 100% (1 vote so far).